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#JackvsMartha
How does a regional brand get national attention on Super Bowl? By starting a Twitter war with the Martha Stewart.
The oven mitts are off. BuzzFeed Article.




First, we launched the campaign with a Super Bowl Spot.




Then we launched a series of videos with Martha and Jack clapping back at each other.




 


We worked with Twitter to create a custom emoji of Martha wearing Jack’s hat.



We shared both Martha’s and Jack’s phone numbers for people to join the feud.




Finally, we ended the campaign, with Martha trying the sandwich.